Do you want to ’stick it to ADHD’?
To keep you up to date, I regularly search online about ADHD .
I was a little surprised when I can across the Daytrana website, at www.Daytrana.com.
Their headline reads in big letters: ‘Stick it to ADHD’.
Of course they are using the double meaning - because Daytrana is the ‘ritalin patch’ which ’sticks’ to the skin.
I want to know your opinion:
Do you like this ‘tagline’ about Daytrana?
Or does it put you off a little?
I am not trying to do ‘market research’, I just value your opinion, and wanted to hear it. I’m not sure that I like the headline, but I wanted to know what all of my readers think.
If you are willing, please go to the bottom of this page, and enter a comment to share your opinion.
Let’s see what our community comes up with. Maybe Shire (the maker of Daytrana) will take notice…
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Written by Dr. Kenny Handelman - The ADHD Doctor
To find get a FREE special report on ADD/ADHD Medication, visit: Medication Mastery
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November 3rd, 2006 at 8:56 pm
I don’t mind the headline, “Stick It to ADHD”. Quite honestly . . . that is the way I feel sometimes. Apathy on the part of the teaching professionals thru the years burns me out. I think that headline’s double meaning says it like parents feel sometimes! We need to maintain a sense of humor also, or go crazy.
November 3rd, 2006 at 9:37 pm
It would be a wonderful thing if there were a cure for ADHD. This is just another band-aid. “Stick it” is an effective way of indicating how this medication is used however it doesn’t eliminate ADHD so it’s not actually sticking it to ADHD. While the “tagline” has it’s merits it may be too strong a statement.
Generally “stick it” for me carries that negative connotation I normally associate with “flipping the bird” or in other words erecting my middle finger to convey a very clear message.
So. I would say I was a little put off but, I have to concede that it is a pretty effective way of getting one’s attention, and that is what the
Ad game seems to be all about.
Guess it got my attention.
Regards,
Diane
November 3rd, 2006 at 10:02 pm
Thank you Diane and Heidi for your thoughts.
Diane, I like your comment about it being ‘just another band-aid’. You effectively point out the double meaning of the band-aid - it is just a temporary treatment and not a cure, and it also sticks to the skin. I like your perspective on this one.
So far, we have one vote in favor, and one vote for mediocre - it put Diane off a bit, but did catch her attention. I guess that may be what the makers of Daytrana want.
November 4th, 2006 at 1:10 am
I think “stick it to ADHD” is an attention getter, however I do agree it it a little strong for me. It denotes something negative, but more than that it implies that ADHD may be cured or stopped and that is simply misleading.
November 5th, 2006 at 2:08 am
I was negatively influanced when i read it, and I got far away with the meaning, I don’t think that what they really want for an Add.
I like the “band-aid ” idea too.
November 6th, 2006 at 5:44 pm
I think that “stick it to ADHD” is just another way to get us to drug our kids. My son is ADHD and we are helping him by teaching him proper nutrition. There is no cure for ADHD, but with the proper food and a high protein breakfast in the morning with the vitamins, minerals and nutirents that the kids need, they can have a good day without being given ritalin in any form.
November 9th, 2006 at 1:17 am
We have used some form of ADHD medicine for the last 4 years with our son. He would not be where he is at today if it were not for the medicine. He is a bright boy, respected at school and is excelling at other things like piano and cub scouts. That being said I would NEVER go back to not having medicine for him.
We did try the patch for oh… 3 days…. The doctor did the calculation from Concerta 36mg to the patch and it definately did not work as well. After the 3 days we talked to his teacher about how it was working and decided to go back to Concerta 36mg. We believe however that his body is metabolizing the drug faster than the manufacturer advertises… he is now on the 54mg and it lasts til about 7:30pm which is perfect for homework etc.
We did try to goto some behavioral medicine, but it was WAY too expensive… it was over $100 each visit… which is crazy. I dont know what else to do on that however as we have done the CHADD training etc.
November 9th, 2006 at 1:20 am
I like Addrall xr my self. One in the morn. One at night. I personally dont like anything sticking to my skin. Heard to many bad things about Ritalin
February 5th, 2007 at 12:33 pm
Hi,
My son has been on aprox. 5 different medications, and none seem to work. This all started when he was in grade 1….he is now in grade 6 ! Severely labelled at school as a bad ass (excuse the term), and is falsely accused of many a thing …recently: stealing “subway” lunches at school. I have had it, and am at my whits end! I had even spoken to the Surintendant of the school along with my husband one night when I had sent an e-mail asking him to call us … I am at the point where I am going to go to the media with this. My son is failling his year, and I am at war with the school.
June 2nd, 2007 at 1:35 am
I am middle-aged and have been treated off and on for depression for almost twenty years. I started back on anti-depressents last winter. I didn’t want to, but basically gave up on ‘getting my life in order’ yet one more time. I started to become concerned about what my retirement would be like. I was very tired of life being survival instead of, at least at times, content or happy. I am not rich, but comfortable. I have wonderful, healthy, happy children and grandchildren. I have a stressful job, but work with some great people. So what is wrong? About a month ago, during a follow up visit to my (relatively new) doctor, he suggested that I may have ADD, that I do some research, and get back with him the following week. I took an online assessment. I cried off and on for a week. When I told the doctor that, he initially thought I was upset because I have this. Actually, I was relieved to finally understand and for this condition to have a name, and a hope for treatment. Those tears were tears of joy. OK, now the question: I don’t like the marketing at all. It trivializes a serious matter. But then, I basically don’t like drug companies marketing to anyone because I think ‘creating a market’ for drugs should not be treated like creating a market for pet rocks or hula hoops or whatever. Daytrana’s literature is 100% for children. When I stick that patch on my ‘hip’ which is more like a spare tire or love handle, I think: well, I’m sure Shire didn’t anticipate this!! (So I gues they are missing their market?) I don’t know why my doctor presribed this particular medication, but we’re going to try it for ninety days. But I don’t like their marketing. Yeah, be sure and remove your patch at 4:00 PM so you’ll be ready for homeowrk and bedtime…whatever.
June 2nd, 2007 at 10:18 pm
Hi,
Thanks for the report of your story.
Getting picked up with adult ADD can make a huge difference in your life.
I hear you about the marketing - I find it ‘edgy’, but also they are marketing to kids and teens, not adults.
Thanks for sharing,
Dr. Kenny